08:30 Registration and refreshments

09:15 OsneyMedia welcome and introductions

09:25 Chairman’s opening address
Maarten Noyons, Founder & CEO, IMGA

09:30 Opening keynote: State of the developed market: 2012 and beyond
A roundup of what’s happening in your industry – genres, devices and trends, and what lies ahead
Jeremy Copp, VP Mobile, comScore

10:00 Consumer horizons: word from the masses
Forget industry versus industry – this is your chance to hear from the consumer! New for 2012, we took to the street, and asked the questions that you most wanted to have answered from the people who matter most.

Platform application

10:05 Platform debate: what are the right operating systems and hardware?
Hear from the developers making successful games for their chosen platforms and hear why they are championing them, and the hardware provider driving innovation in technology for these devices
• Operating systems : iOS versus Android versus Windows Phone
• Hardware capabilities: what are the hardware trends for next gen mobile platforms?
• Is the market converging or diverging? 
• Can games transfer successfully between smartphones and tablets?       
• Are smartphones and tablets capable of console-quality gaming experiences?
• What can developers expect to see next?
Panellists include:
Robbert Bos, Mobile Partnerships Manager, Spil Games
Igor Trubnikov, Director, Boolba Labs, LLC
Oli Christie, CEO, Neon Play
Doron Kagan, Co-CEO, Deemedya
Edvard Sørgård, Consultant Graphics Engineer, ARM

10:35 Morning coffee and networking

11:05 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers

11:35 Case study: Rise of the mobile browser games versus hard-core apps
• How we are supporting an open, democratic cross-platform stance
• What are the possibilities and limitations in the realm of browser games?
• Where we are going next in HTML5 development
Robert Unsworth, VP Head of Sales, Digital Chocolate

12:05 Show case: Technical wonder:  next generation mobile games testing the limits of current processors
Hear about the new tools and platforms used to develop and run the cutting-edge of mobile applications such as console-class games and vision-based augmented reality
Neil Trevett, Head of Mobile, NVIDIA

12:30 Networking lunch

13:30 The rise of the tablet debate: are tablets really cannibalising the market place?
• Best ways to articulate cross-platform and tablet strategies?
• Is there a certain type of game content that works best?
• What sort of niche will tablets fill immobile enterprise and how will this affect developers?
Panellists include:
Pete Parmenter, Director of worldwide OEM, Electronic Arts
Rick Marazzani, Head of Content Programming, Exent Technologies
Wojciech Woziwodzki, CEO, Tequila Mobile
Xavier Carrillo Costa, CEO, Digital Legends
Volker Hirsh, Global Head of Business Development, RIM 

App and game discovery

14:15 Case study: Mobile Game PR: views from both sides of the gulf
A frank and honest discussion about best practises and worst cases from both sides of the battle – the solo developer trying to PR his game, and the man who has to choose what to pay attention to from the throng
Andrew Smith, Director, Spilt Milk Studios
Stuart Dredge, Freelance Journalist, (Guardian, Sunday Times, The Appside)

14:45 Video by RIM

14:55 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers

15:15 Afternoon tea and networking

15:45 Playing the game and winning – getting mobile content to market
• Going social: how social media for marketing
• Acquisition – how to get users to play
• How to keep them propelled – viral installs
• Retention – how to keep them engaged
Panellists include:
Berenice Kalan, Director of Marketing, GetJar
Paul Farley, Managing Director, Tag Games
Paul Bowen, European Sales Director, Tapjoy
Tim Harrison, Head of Content Marketing & Strategy, Sony Ericsson

16:30 Closing keynote: How to hone your retention strategy
• How we built a service that people come back to every day?<
• What are the game design techniques that we deploy that make a difference?
• What are the marketing tools available to developers?
• How do you leave your users wanting more? I’ll explain how
Torsten Reil, CEO, Natural Motion

17:00 Closing remarks from the chair and end of day 1

17:10 Networking drinks reception
Join us for an evening of informal networking and drinks­. This is the must-attend mobile games industry bash of the year!